New York Yankees All-Star second baseman Robinson Cano has fired former agent Scott Boras and signed on with Roc Nation, an entertainment company founded by rapper and music mogul, Jay-Z. The company will represent Cano as he inches closer and closer to becoming an unrestricted free agent after the 2013 MLB season. Of course, with Boras out and Jay-Z in, it appears at least as if it will be much more likely that Cano will sign an extension with the Yankees and may not even test the free agent market after this season.
Before I go on, I feel as if I should offer full disclosure on something. Today is April 2. It is Autism Awareness Day. It is not April Fool’s Day. While I apparently got quite a few of you with yesterday’s article about the New England Patriots trading Tom Brady to the Jacksonville Jaguars for Justin Blackmon, Tyson Alualu and the No. 2 overall pick in the 2013 NFL Draft, this article is not a joke. It is not a prank. It is fact. In case you are still a bit skeptical and do not believe me, take a look at the following image.
Cano released the following statement via Roc Nation’s website:
“At this point in my career, I am ready to take a more active role in my endeavors both on and off the field. I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short- and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.”
For those who are worried about a top notch athlete signing on with a music mogul due to some of the past failures (former NFL running back Ricky Williams choosing to be represented by Master P comes to mind), rest assured that Roc Nation has partnered with CAA, who is well known in the world of famous sports agents. This is a very well thought out business venture, and all parties should benefit.
As should the Yankees and their fan base. Jay-Z is all about the Empire State. He owns part of the Brooklyn Nets and is a lifelong fan of the Bronx Bombers. While CAA and Roc Nation and Jay-Z are going to look to get the most possible for their newest client, they will certainly give the Yankees every opportunity to sign their best player to a long term extension before contemplating listening to offers from other teams after this season.
That could differ from the route that Boras would have likely had Cano take, as it is generally his policy to wait until after the season ends and his client can enter free agency with every team and get the highest possible offer. Of course, that has not always worked out quite as well for Boras or his clients as of late and, perhaps players such as Cano and others are becoming aware of that trend.