The Discover Orange Bowl has been one of the biggest bowl games in college football history, featuring great matchups from the top teams in the country. This season should be no different, as this matchups between the Ohio State Buckeyes and Clemson Tigers could be a classic. With two of the highest scoring teams with two of the highest winning percentages over the past two seasons, this one promises to be a high-scoring affair. Not only will it be a classic in terms of the game on the field, but, thanks to Discover, it will be a game with one of the most active social media campaigns in the history of any major sporting event, especially in college football.
- My views are my own and do not necessarily reflect the views of Discover Products Inc. and its affiliates.
Before we get to a Discover Orange Bowl preview between the Tigers and Buckeyes, take a look at the latest results from the Discover Fan Loyalty Poll. The latest Discover Fan Loyalty Poll revealed that overall, one-third of college football fans across the country use social media while they watch their favorite team play. Breaking down the numbers further show that 50 percent use it to cheer on their team, while 7 percent do so to comment on the opposing team. A small number, just 2 percent, criticize their own team on social media. Thirty-one percent do all three when they log on.
Is this true of fans of Clemson or Ohio State? Keep reading to find out how you can voice your opinion on which team will win the big game in Miami on January 3. Thanks to Discover, college football fans are going to get the opportunity to show just how active they are on social media, especially when it comes to this season’s Orange Bowl. Keep reading to find out how you can join the party!
Of those who do use social media throughout their favorite team’s game, 38 percent of men and 32 percent of women use social media to taunt their friends. Millennials are most likely to take to social media while watching their team play, as 56 percent log on during the game, but other age groups don’t lag far behind. Check out those numbers as well as some more fun facts from the latest survey below:
- 40-49, 40 percent
- 30-39, 38 percent
- 50-64, 26 percent
- 65 or older, 17 percent
- 66 percent of women use social media to cheer on their team, compared to 36 percent of men
- 18 percent of women log on to social media in order to criticize their team, cheer on their team, or comment on the opposing team, compared to 43 percent of men who do all three
- 32 percent of women use social media to taunt their friends, while 38 percent of men dish it out online
* Discover Products Inc. sent me a Gift Card for participating as a Blogger in the Discover Fan Loyalty Poll program
At one point in the season, it appeared as if this game may have had a pair of Heisman Trophy finalists in Clemson QB Tajh Boyd and Ohio State QB Braxton Miller, but both failed to reach the list of six finalists. Still, that should not diminish what both have done throughout this season, as Boyd and Miller are two huge reasons why the Tigers and Buckeyes are headed to Miami on January 3.
If you like high scoring games, then you have come to the right place. Ohio State ranks 4th in overall scoring, averaging 46.3 points per game, while Clemson is No. 12 at just over 40 points per game. Both defenses allow just over 21 points per game, so this should be a very competitive game.
The Buckeyes get plenty from Miller through the air, but he and Carlos Hyde also play a huge part with the No. 4 rushing offense in the country. The Buckeyes average over 317 yards per game on the ground, which is good for 4th in the nation.
The Tigers are more reliant on Boyd to put up big games and numbers through the air, as Clemson ranks 12th in the nation in passing yards per game. Thanks to weapons such as WR Sammy Watkins, it is no surprise why Clemson has such great success in the aerial assault this season. They will need one more big game from Boyd before watching him depart for the NFL after this season’s Orange Bowl.
Like I said, this game should go down as an instant classic in terms of some of the best recent college football bowl games. The Tigers and Buckeyes are so evenly matched that this could go down to the final second. Just make sure that you continue to take advantage of the special social media campaign brought to you by Discover in voicing your opinion of which team will come out on top on January 3!
Leading up to the official announcement of the Discover Orange Bowl matchup, fans everywhere were able to let the world know which team was the most deserving to play in Miami on January 3, 2014. Fans with rooting interests for various teams all weighed in to let the committee know that they would support their favorite team in this season’s Discover Orange Bowl. While the response was overwhelming, that was only Phase One!
Phase Two is about choosing sides. Are you pulling for #Clemson? Are you hoping for one more big game from Tajh Boyd and Sammy Watkins? Or, are you rooting for the #Buckeyes? Would you like to see Braxton Miller and Carlos Hyde put up plenty of points after coming up short in the Big 10 Championship Game? The vote is in your hands!
The Discover Orange Bowl wants to know which side you are on when it comes to the big game in Miami on January 3. Are you rooting for the team from Death Valley to travel south and claim another victim in the new year? If so, make sure to visit http://www.discoverorangebowl.com/ and tweet your support for the Tigers, using the hashtag #Clemson as well as #DiscoverOrangeBowl. But, if you are rooting for Ohio State to win its first bowl game under Urban Meyer, then use the hashtag #Buckeyes, as well as the #DiscoverOrangeBowl from the website and in your tweets. In fact, feel free to upload images to the site and go crazy by showing your support for #Clemson or the #Buckeyes on Twitter, Facebook and Instagram!
After you vote, feel free to keep the discussion going by tweeting #Clemson or #Buckeyes, remembering to use the hashtag #DiscoverOrangeBowl. Through an interactive social media dashboard at http://www.discoverorangebowl.com/, both Clemson and Ohio State fans can monitor just how socially active their fan base is through a real-time conversation meter that builds based on volume of messages fans send with team specific hashtags/keywords or #DiscoverOrangeBowl. Now that we know the two participants in the big game, it will be interesting to see which school’s fan base will be more active through social media!
So, how active are you on social media? Whether you are rooting for #Clemson or the #Buckeyes, or even just looking for a great game between the two, regardless of which team winds up on top, make sure to voice your opinion during the college football bowl season. Is your team one of the 70 who will be playing in one of 35 bowl games in December or January? Better yet, did your team get invited to play in one of the final five BCS Bowl Games? If so, how will you be using social media during the big game? If you have a strong rooting interest in the #DiscoverOrangeBowl, then I think you know what you need to do to show your school spirit and undying support for either #Clemson or the #Buckeyes!
Discover has been an incredible sponsor for college football throughout the entire season. Aside from their participation with the Orange Bowl, they also are in charge of the Discover Fan Loyalty Poll, which asks college football fans across the country all sorts of entertaining questions related to their favorite college football team. You can follow Discover on Twitter and Facebook and make sure you use the hashtag #FanLoyaltyPoll!
Make sure that you stay tuned to Boston Super Blog for all of the latest polls and results from the Discover Fan Loyalty Poll. We have got you covered throughout the remainder of the 2013 college football season, leading all the way up to the BCS Championship Game! Make sure to Like Discover on Facebook and follow them on Twitter!
The Discover Fan Loyalty Poll is conducted twice a month by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 1500 college football fans who follow games at least once per week on television, radio, in person or online. The Poll leads up to the 2014 Discover Orange Bowl. Discover’s commitment to college football includes relationships with ESPN and Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers home loans, private student loans, personal loans, home equity loans, checking and savings accounts, certificates of deposit and money market accounts through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discover.com/company.
