The Road To MetLife Stadium: Survey Says Fans Root For Better Game Than Ads In Super Bowl, Then Discuss On Social Media

After The Road To MetLife Stadium concluded with a Super Bowl that left a lot to be desired in terms of a competitive game, many fans may remember more about the commercials that aired during Super Bowl XLVIII more so than they will key plays from the Seattle Seahawks or Denver Broncos. Of course, the Broncos had few key plays, except for the ones that led to more scores by the Seahawks. The game is over, the parade in Seattle has already taken place, but the commercials are still being aired. According to a January survey by Burson-Marstellar, more fans still tune in to the Super Bowl to watch the game than they do to see the new ads, with 52 percent saying their primary focus on Super Bowl Sunday is the game itself. Another 23 percent said that they watch more for the commercials, so perhaps they were not quite as disappointed as those who were hoping for a close game.

According to more results from the survey, it would appear that many people turned off their television sets after Super Bowl XLVIII rather disappointed/

In the spirit of full-disclosure, I’m working as part of the Road to MetLife Stadium Preferred Blogger Program. Throughout the year I’ll be receiving special access to MetLife events and be conducting reader giveaways, with prizes provided by MetLife and Sony Electronics. However, no payment was given or expected for posting about the program, and as always, all opinions given here are fully my own.

Furthermore, the same survey conducted by Burson-Marstellar last month revealed that 72 percent of those who voted would rather watch a great game with boring ads than a boring game with great ads. This year, they may have all been disappointed, as aside from maybe a dozen or so spots, the Super Bowl XLVIII commercials were somewhat lackluster.

And, of course, lackluster would be too extreme of an understatement in describing the overall action – or lack thereof – of Super Bowl XLVIII itself.

After fans see a commercial of which they enjoy, 55 percent are likely to take to social media and post it to Instagram or Facebook or tweet about it on Twitter. Of course, the younger fans are even more likely to hit up social media to talk about their favorite ads, while older fans say that social media is more of a distraction.

The survey did not specify whether or not they know how to use it. Just kidding.

As for what sort of impact a Super Bowl commercial may have on viewers, the survey said that if a great spot happens to impress a viewer, 55 percent will go online to view additional content from that company, either during the game or shortly after, possibly depending on how competitive the Super Bowl is at the time, or their level of interest in both teams.

Finally, a whopping 91 percent who were polled said that they are more excited to view ads that elicit humor rather than one designed to provoke an emotional response. That would bode well for RadioShack and Doritos, but not quite as well for Budweiser, who may have provided the top two tear-jerkers once again with the ‘Coming Home‘ spot as well as the ‘Puppy Adoption‘ advertisement. Of course, neither made me weep this year like the one with the Clydesdale one from Super Bowl XLVII.

I hope that you have enjoyed the coverage of Super Bowl XLVIII as well as all of the story lines leading up to The Road To MetLife Stadium. Make sure to stay tuned to Boston Super Blog for more coverage and recaps as well as analysis of last night’s game in MetLife Stadium, as well as a look ahead to where the Broncos and Seahawks will go from here.

Finally, in case you have not yet seen the video of NFL players – both past and present – signing a collaborative version of the National Anthem, then what are you waiting for? I must admit that I went into it expecting to have some laughs, but these guys were pretty impressive. Current players such as Justin Tuck and Josh Brown of the New York Giants, Greg Jennings of the Minnesota Vikings and Nick Mangold of the New York Jets, as well as former stars including Emmitt Smith and Eddie George all got together to put out quite an impressive rendition of the National Anthem. If you have not yet seen it, make sure to check it out by clicking here.

Make sure to follow all of the latest on Twitter by using the #Road2MetLifeStadium and tag @MetLifeCentral, as well as checking back early and often to Boston Super Blog for all of the latest information regarding Super Bowl XLVIII in MetLife Stadium between the Broncos and Seahawks!


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About the author

Rob Kelley

Rob Kelley is a sports reporter for various newspapers in Florida, and is trying to break back into the sports writing game after a brief hiatus following the publishing of his first book, I'm Not a Quitter. He recently resigned as Editor-in-Chief and lead writer for The South Shore Magazine to pursue better opportunities. You can follow him on Twitter @RobKelley24.